Marketing Strategist, Best-Selling Author, Award-Winning Speaker and CEO of Marketing to Mums
Core expertise:
  • Helping brands understand the Power of Mothers as Consumers

  • Attract, Engage and convert more mothers

  • Future trends in selling to women

  • Redefining Success


Mums are the powerhouse of our economy and they’re responsible for more than 80% of consumer spending.

How well do you know them? And more importantly, how well do they know you?

Drawing on the latest research from Marketing to Mums, highly respected industry expert and best-selling author, Katrina McCarter, will help you navigate through the potential pitfalls of selling your products and services to mums. Katrina offers practical solutions for marketers to differentiate your message to successfully engage with Mums. You’ll gain an important commercial advantage in an increasingly competitive marketplace by developing a deeper understanding of what Mums really want from brands.



Katrina is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Australia. She is a Marketing Strategist who specializes in understanding mothers as a powerful market sector, through experience and research.

Katrina is the author of best-selling book, Marketing to Mums, and is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships to increase sales and profits in selling to mums. Katrina is an award-winning businesswoman and mother of three, Katrina is a sought-after international speaker and regular contributor to business media.


Katrina has been an excellent addition to our line up for our first ever Mums Marketing Conference, held in Sydney and Melbourne, 2017. She was pivotal in helping us launch the conference into the market by utilizing her own networks for promotion and also by reaching out to a number of her own contacts personally too.

At the event itself Katrina delivered our highest rated talk at both events, it was excellent. Katrina was voted the number 1 most engaging speaker AND number 1 most informative, we will definitely be inviting her back next year! I can’t rate Katrina high enough for your event, she is the upmost professional and a genuine pleasure to work with

- David Willey, Founder & Director, Growth Tank

Katrina McCarter is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in-depth research.

- Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author, Andrew Griffiths Enterprises

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