Tan Sri Yacoob

CEO and Founder of Rootwommer,  Malaysian Serial Entrepreneur, Coach, Trainer and International Speaker
Core expertise:
  • Analytical

  • Relationship-Building

  • Leadership


A serial entrepreneur who thinks out of the box. Currently, leading a pro-business mouth marketing and pro-networking group as founder & CEO. She is a strong believer in people skills as a basic fundamental requirement in all areas of businesses.


Her philosophy “Never burn relationship bridges, no matter who” is an extension of her teachings. She founded a unique business and marketing system that provided an alternative avenue for business owners to expand their business by using basic essential resources that they have available around them.



Camelia Tan Sri Yaacob founder of Rootwommer is a Malaysian serial entrepreneur, coach, trainer and international speaker. Specialized in operating a wide range of businesses putting them on the market and selling the business within a designated period of time.

Today she is best known for her work as the Founder and CEO of a Word of Mouth Marketing organization. Her company invented the first offline system in Word of Mouth Marketing dedicated to train and educate business owners in powerful marketing skills and techniques.

The marketing system called “Marketing Made Easy“ has assisted many business owners to practice and understand the importance of marketing their business in any business climate. Today her main objective is to provide business owners a marketing opportunity to transact business, to get connected and to experience potential growth of a minimum 30% in business turn over at any one time.


I just wanted to say once again a big thank you for the lessons you thought me at last weeks WBN workshop. They came at the right time and helped me change my attitude towards myself and my business. I 'd hope to see you soon.

- Adiba, Owner of   Miraj Studios: Miraj Stories & Miraj Audio 

All her training is phenomenal and no each training is ever the same her content is always up to date and on par. Her style of presentation is always engaging and the energy is always maintained at a high level throughout the whole training. I have learned a lot from Madam Camelia's trainings and it has helped me improve on my peoples skill greatly.

- Dato’Nurul Cynthia Williams of  Priston Consultancy Sdn Bhd 

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PrimeTime Business and Professional Women's Association
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Singapore 187967